OPEN2VIEW SERVICES

Digital Marketing


Give your online presence the boost that it needs with our tailored social media plans.

We've got a social media plan that's right for you!

LimeLight is Open2view's in-house social media advertising product. It promotes real estate listings through targeted Facebook and Instagram campaigns, reaching thousands of active and passive buyers. Each campaign drives engagement and enquiries directly to the agent, boosting exposure and listing performance.

To be eligible for LimeLight


An Open2view Media Specialist needs to shoot your property.
Your listing must be Live on Open2view.com.
A property description is needed for AI to generate the best target audience for your listing.
Book Photography

Contact one of our dedicated team of Media Specialists to elevate your listing.

LimeLight Plans

Choose from our 3 tailored plans




  • LITE

    A straightforward social boost to get your property noticed.

    • 7 day Boosted post
    • Customized LimeLight graphic
    • Set LimeLight caption, broad targeting (optional agent tweaks)
    • Standard report: reach, impressions, CTR, engagements, clicks
    • Social reel ad placement*
    • Audience & creative testing with budget optimisation

    Best suited for:
    Listings with strong visual appeal that naturally attract attention.



  • PROPERTY

    A tailored campaign designed to reach the right buyers, not just any buyers.

    • 7-14 day Ad campaign
    • Custom photo graphic with agent branding
    • Custom copy and creative strategy tailored to property
    • Standard report: reach, impressions, CTR, engagements, clicks
    • Social reel ad placement*
    • Audience & creative testing with budget optimisation

    Best suited for:
    Properties that need more precise positioning or where the target buyer is clear.



  • PREMIUM

    A fully managed Meta ad campaign built to maximise enquiries and keep your property front of mind.

    • 7-14 day fully managed Ad campaign
    • Custom photo graphic with agent branding
    • Advanced creative variations tested for best performance
    • Standard report: reach, impressions, CTR, engagements, clicks
    • Social reel ad placement*
    • Audience & creative testing with budget optimisation

    Best suited for:
    Premium listings or sellers who want to generate maximum leads and visibility.

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Got a question? We're here to help

* talk to your media specialist about adding a reel shoot to your marketing package (sold separately)

Pay With Confidence

Secure online payment


Our easy online payment process uses industry leading security and encryption protocols to keep your personal data and payments protected.

Frequently Asked Questions

FAQs


How does LimeLight work?

Once a property has been photographed by Open2view, we create and run a social media campaign on Meta Ads (Facebook and Instagram). The ad targets people interested in real estate in that area, driving them to view the listing or enquire directly with the agent.

What makes you different to other social media products?

Our creative angle, we put in the work to optimise your property campaigns for the best audiences with the best ad creative strategy possible. We already provide premium media services; this is just the next step in the premium service. We also like to emphasise the "we are running the campaign for you" part, no need for you to constantly check and optimise yourself.

What benefits do I get from LimeLight?

You get more eyeballs on your listings, more enquiries, and a stronger online presence. LimeLight helps agents stand out on social media while reaching audiences that listing portals often miss, like passive buyers who aren't actively searching yet.

Can I have the ad run through my social media accounts?

At this stage, we are committed to having the ads run through our accounts to ensure quality. We are deeply involved in developing new social media products, so don't rule anything out in the future.

I only use you for signboards or print, can I still use LimeLight?

No, all media that is advertised through LimeLight must come from an Open2view specialist. We are dedicated to empowering our franchisees and ensuring their services are the first port of call.

I'm new to social media. Can I still use LimeLight?

Yes! The great thing about us running the campaigns internally is that you don't need to understand social media or how to use it. You're trusting us to get it all sorted for you, and that trust is not misplaced.

How long will it take for my campaign to go live?

If your LimeLight campaign is based on an upcoming property, the campaign can be scheduled for whichever date the listing goes live. If it is for an existing property that is already live on Open2view.com, the following schedule applies:
Order before 12pm on a weekday, and the campaign will be created the next day and set to go live at 8am the day after creation.

For example, if a LimeLight is ordered on Monday at 11am, the campaign will be created on Tuesday and scheduled to start on Wednesday at 8am.

This timeline ensures our busy franchisees have time to receive the order, create the campaign, quality-check it, and set it for the standard 8am start.

I'm selling my house privately. Can I use LimeLight?

LimeLight is only available through a licensed Real Estate Agent at this stage.

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General Enquiries


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We have all your marketing needs covered


Contact your local Open2view Marketing Specialist to find out more about our great value package deals

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