Deane Riddick
Area Franchisee
Area Francisee - Lower Central North Island

My Story

Deane Riddick has been with Open2view for almost twenty years, starting as a Contract Photographer in Auckland then Photographer Franchisee in New Plymouth before becoming an Area Franchisee for the lower central North Island, his knowledge and experience has seen his area achieve many awards as he continues to strive for excellence within the brand.

Outside of Open2view Deane has a young family and enjoys everything life has to offer, especially fishing, diving and jet boating.

Deane also operates his own business photographing anything from Weddings to Portraits to Commercial and Artworks.

Some of my happy clients...

Hi Deane

Just to say thank you for the wonderful photography. You did an outstanding job and we are delighted with the result.

We just hope that potential buyers will still like the house when they see it in person!


Hi Deane
I think it must have been your stunning shots that sold the house! Many people commented on how fantastic the photography was. Some of the photos looked even better than in the flesh, but I wasn't complaining. They were amazing.
Just wondered if it was at all possible to buy one copy of photograph 38, taken with the e.p.u. so I could frame it to have in my next place, to cherish my fond memories I had with my late husband Ray.

Regards Dawn Ogle-Pearce

Open2View is a key tool in our business and it is so much more than just a
website. Selling the product to our clients is never a problem as the
website sells itself, we find that before we get to a listing presentation
most people have had some contact with the Open2View website either in the
capacity of being a buyer or just having a look at different houses on the
website to compare their property to. The professional photographs are
invaluable and a real point of difference, being able to use them in all
print media and social media really helps to get a consistent representation
of the property. We use the website to send vendor reports which go out
automatically each week to show the vendor how many people have viewed their
property and where these people are looking from, so if it is a waterfront
property or land that may be of interest to overseas buyers we can track
that through the website to see if we are hitting the right target market,
it is a great tool to keep your vendors up to date with the interest in
their properties and another point of contact in the week that just happens
without you even having to think about it.

Open2View is a one stop shop for signage and brochures and with the 'agent
login' tab it is very user friendly to control your listings, edit the order
of photographs, change the price and the script of a property, add open
homes all by using your own login and you don't have to wait for the office
to open. We have had many comments about how efficient we are just by
changing something about a property while talking to the vendor on the
phone, this feature also allows us to get a listing up and running in record
time, change the price (particularly when it is a price reduction) which
gets the property exposed to our buyers quickly and keeps our vendors happy.

Booking for the photographs is a simple process through the website and the
photographers are fantastic with our vendors, they have a great eye for
detail and get us to move things that do not look right, they are
accommodating about time frames with regards to advertising deadlines and
also the weather. We recommend Open2View for all ends of the market, if it
is a low value property or vendors on a budget the standard package is an
easy sell, for vendors who need to sell quickly and need maximum exposure
the upgrade to a feature is highly recommended and then for our executive or
lifestyle properties night shots and if needed aerial shots for land or a
sea view are great to offer people. Without a doubt we get more buyer
enquiry to our open2view properties than our properties that are not on
open2view, I don't know how agents sell real estate without Open2View.

Lynne and Mel Stevens ('Team Stevens' RE/MAX Team Realty) No1 Team RE/MAX New Zealand 2014 (1st quarter)

My name is Zay Griffith and I have been a real estate consultant with Harcourts Real Estate for over 14 years.
A critical aspect of marketing in my business has always been the open2view service and product.

I find it amazing that agents would attempt to take their own photos, or promote without it!

I have known Deane Riddick for many years and when he purchased our local franchise he devoted himself to perfecting the service and adding to his photographic team.

Open2view is mandatory with all of my listings and my vendors seldom resist this as my belief in the product and service is absolute.

Thanks Deane for your support over the years.

Zay Griffith - Harcourts Taranaki

Our company have been using Deane Riddick and Open2view from the day our company opened five years ago. ( We have also used open2view prior to Urban Studio Properties opening when we worked with other firms)
It is our belief that professional photography is a must for the marketing of our properties to ensure we have our clients homes looking the best we possibly can.
Deane and his team have always been great to work with and very understanding of the high level we expect from them.
The enquiry we receive from the Open2view web site is high and have sold properties from this web site without the buyer physically viewing the home.
We recommend to all our clients that Open2view is part of the marketing package they are investing in.
Money well worth spending.

Jenny Brooking AREINZ - Principal

“Oh my goodness - I WOULD SO BUY OUR HOUSE - the photos are very very cool!!!!
I looked through this link and loved them, thought it a bit strange that there's so many of the lounge (by the way photo 18 and 19 seem to be exactly the same) and none of Baxter's room or upstairs....but then I got an email from Deane with the open2view link and there's heaps more on there.
I've just sat there going over and over and over them, and then over and over them again - our house looks so good you'd be crazy not to come and look at it. Now I feel sad that we're leaving.....
Going to go and have another look - can't wait for Laiton to see them (will we get a copy of these, just for memory sake?)"

Thank you so much Deane, the photos are great, very happy..... The aerial shots are really worth the extra.

Thanks again

Hi Rachel, Finally worked out why this listing is so appealing. It's the photographs, which are crystal clear and free of distortion. So many of your colleagues use cell phone cameras set on wide angle to take their house pics, which distort everything and are an insult to the buyer and the seller. Yours are a cut above and I am sure that they will have the desired result. Greg.


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Deane Riddick | Area Franchisee